Global advertising and marketing spending decelerated in 2025, rising 6.6% to $1.920 trillion, but spending growth is projected to accelerate to 9.8% in 2026, as stiffened tariff policies and recessionary fears have begun to wane and a massive influx of media expenditures on the Winter...
The split in outlook underscores Lilly's strong position in the obesity market, underpinned by more effective drugs and its direct-to-consumer sales strategy.