MUMBAI, INDIA — Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd., announced it has partnered with Indian Cricket Star Shubman Gill, who will serve as the brand ambassador for APS’ Bowlers flagship dog nutrition brand. The collaboration aims to highlight Bowlers’ science-backed, premium nutrition and furthers its mission to reshape the Indian pet food market.
In response to rising pet ownership, Bowlers and Gill will work to inspire pet owners to make more informed decisions regarding their pets’ nutrition, enhancing the accessibility of high-quality, affordable pet food, according to APS.
“Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market,” said Nitin Kulkarni, business head of APS at Allana Consumer Products. “With pet ownership increasing across the country, particularly in Tier 2 and Tier 3 cities, there is a significant opportunity to drive adoption of premium, science-backed dog nutrition. Shubman’s influence among the youth and aspirational pet parents aligns seamlessly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted brand.”
According to the company, Gill’s values of performance, discipline and excellence resonate deeply with Bowlers’ philosophy of providing trusted, science-backed, balanced nutrition to dogs throughout India.
“Beyond enhancing brand visibility, this collaboration will enable us to educate pet owners on the importance of complete and balanced nutrition, strengthen engagement through targeted campaigns and activations, and reinforce our long-term growth strategy in both urban and emerging markets,” Kulkarni said.
The partnership will include a mix of digital initiatives, regional outreach and on-ground consumer activations.
Launched in 2022, Bowlers offers an extensive range of specialized dog nutrition products, from dry and wet foods for puppies, adults and large breeds to high-protein jerky treats and meat bars for training. According to APS, the partnership with Gill marks a pivotal next phase for Bowlers, allowing it to scale its reach, enhance awareness and foster trust with pet parents.
In addition to Bowlers, APS also offers cat nutrition products through the brand Purrfecto. Bowlers and Purrfecto products are produced at APS’ pet food plant in Zaheerabad, Telangana, India, in which the company has complete control over the value chain, from sourcing to final packaging, ensuring consistency, quality and safety, according to APS. All APS formulas are created in collaboration with veterinary nutritionists and tailored to India’s pet owners.
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