PRAGUE — VAFO Group announced its acquisition of Allco Tiernahrung, a family-owned German manufacturer of high-quality pet foods, creating VAFO.de. According to VAFO, the acquisition represents a major milestone for both companies.
Founded in 1973, Allco focuses on creating “modern” pet food products. The company joined VAFO in 2017 and now VAFO has acquired the remaining stake in the German company, becoming the sole owner. Through the acquisition, Allco will become a subsidiary of VAFO and will operate under the new name: VAFO.de.
According to VAFO, the acquisition aligns with its aim to steadily expand its market share. The company aims to transform its values into a more unified image and target German pet owners, offering them more pet nutrition solutions. Allco’s offerings will build upon VAFO’s wide array of innovative products and services.
“Germany is the most important market for us in Europe, and it’s where we want to further invest and expand our market position,” said Pavel Bouška, chairman of the board at VAFO Group. “We have reached very promising sales and market position thanks to the intensive work of Jörg Lefers and his team. I am happy that we will stay together and bring a lot of innovation in the short future.”
Jörg Lefers, managing director of Allco, and Carsten Weerts, head of sales of Allco, will continue to lead the company as VAFO.de.
“We’ve put a lot of effort into launching the VAFO brands in the DACH region (Germany, Austria, and Switzerland) and have achieved widespread awareness and distribution of the main brands Brit and Carnilove,” he said. “Now it’s time to take this work to the next level.”
Following the completion of the acquisition, VAFO plans to continue to expand its presence in Europe through major expansions, investments and additional acquisitions in Germany.
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